{"id":2833,"date":"2025-12-09T20:25:43","date_gmt":"2025-12-09T20:25:43","guid":{"rendered":"https:\/\/aieo.agency\/learning-hub\/?p=2833"},"modified":"2025-12-09T22:07:39","modified_gmt":"2025-12-09T22:07:39","slug":"post-cyber-week-2025-ai-holiday-decisions","status":"publish","type":"post","link":"https:\/\/aieo.agency\/learning-hub\/post-cyber-week-2025-ai-holiday-decisions\/","title":{"rendered":"Post-Cyber Week 2025: AI Just Became the Most Helpful Source for Holiday Decisions"},"content":{"rendered":"\n<p>In the three days immediately following Cyber Monday 2025 (Dec. 5\u20137), we surveyed 1,206 U.S. adults to capture what actually happened after the deals ended\u2014not plans, not predictions, but real behaviour measured in the moment.<\/p>\n\n\n\n<p>The result: AI tools have moved from experiment to default for millions of American shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Findings (n = 1,206)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>33.8 per cent said AI tools (ChatGPT, Gemini, Perplexity, Claude and others) were the single most helpful source for holiday decisions\u2014ahead of Google (22.8 per cent)<\/li>\n\n\n\n<li>55.6 per cent used an AI tool for at least one holiday decision<\/li>\n\n\n\n<li>48.4 per cent made at least one purchase based on an AI recommendation<br>(33.0 per cent bought one item; 15.4 per cent bought multiple)<\/li>\n\n\n\n<li>78.6 per cent expect to rely on AI the same amount or more next holiday season<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How People Used AI (Multiple-Select, Per Cent of All Respondents)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50.0 per cent \u2014 comparing products or finding deals<\/li>\n\n\n\n<li>42.2 per cent \u2014 getting ideas or advice (recipes, d\u00e9cor, gifts, hosting)<\/li>\n\n\n\n<li>41.2 per cent \u2014 choosing gifts<\/li>\n\n\n\n<li>29.7 per cent \u2014 planning travel or activities<\/li>\n\n\n\n<li>19.8 per cent \u2014 selecting local businesses or services<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<p>Across every major holiday task\u2014from comparing products to choosing gifts\u2014AI tools played a central role in how Americans made decisions after Cyber Monday. Nearly half of all adults acted on an AI recommendation, signalling a major shift in how people research, shop and plan during the busiest season of the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Full Report<\/h3>\n\n\n\n<p><a href=\"https:\/\/aieo.agency\/wp-content\/uploads\/2025\/12\/AIEO-Post-Cyber-Week-Decision-Making-Snapshot-2025.pdf\">Download<\/a> the complete research PDF.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Methodology<\/h3>\n\n\n\n<p>Online survey of 1,206 U.S. adults, fielded Dec. 5\u20137, 2025 via SurveyMonkey Audience.<br>Quotas and weighting were applied to approximate U.S. Census demographics.<br>Margin of error: plus or minus three percentage points, 95 per cent confidence.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1765311207600\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Does this mean AI has \u201creplaced\u201d Google for shopping?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. Google remains the most-used search tool overall.<\/p>\n<p>This snapshot shows that in specific, high-pressure holiday contexts, many consumers found AI tools more helpful for making immediate decisions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1765311255653\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What counts as an \u201cAI recommendation\u201d?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Respondents interpreted this naturally: direct product suggestions, shortlists, gift ideas that led to a purchase or advice that influenced the final decision.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1765311285548\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why does this matter for brands?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Generative AI doesn\u2019t return a list of links\u2014it returns one synthesized answer.<\/p>\n<p>If your organization\u2019s information is inconsistent or unclear, AI tools may not recommend you.<br \/>This is the new reality of AI visibility.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the three days immediately following Cyber Monday 2025 (Dec. 5\u20137), we surveyed 1,206 U.S. adults to capture what actually happened after the deals ended\u2014not plans, not predictions, but real behaviour measured in the moment. The result: AI tools have moved from experiment to default for millions of American shoppers. Key Findings (n = 1,206) &#8230; <a title=\"Post-Cyber Week 2025: AI Just Became the Most Helpful Source for Holiday Decisions\" class=\"read-more\" href=\"https:\/\/aieo.agency\/learning-hub\/post-cyber-week-2025-ai-holiday-decisions\/\" aria-label=\"Read more about Post-Cyber Week 2025: AI Just Became the Most Helpful Source for Holiday Decisions\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"_links":{"self":[{"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/posts\/2833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/comments?post=2833"}],"version-history":[{"count":0,"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/posts\/2833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/media\/2765"}],"wp:attachment":[{"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/media?parent=2833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/categories?post=2833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aieo.agency\/learning-hub\/wp-json\/wp\/v2\/tags?post=2833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}