Speaking & Workshops
These sessions are designed for leaders who want clarity and momentum in a fast-changing AI landscape.
Each talk is practical, inspiring and grounded in real systems that make brands visible and credible today.
Session 1: From Lost to Found in AI Search
Format: 30–90 minutes (keynote or breakout) or 2–3 hour executive workshop
Audience: CEOs, executive teams, boards, accelerator cohorts, marketing leaders, content strategists, digital leaders, agency groups
What we cover:
How AI tools like ChatGPT, Perplexity, Claude and Google SGE are replacing traditional search
Why SEO alone is no longer enough
What it means to be cited and surfaced by AI—and how to make it happen
A practical breakdown of the AI Engine Optimization (AiEO) framework
Real-world brand examples and tactics you can apply immediately
We’ll explore:
The Buyer You Can’t Track – Why visibility now beats targeting, and how to show up before someone ever hits your site
The Influence You Can’t Buy – How to treat creators and influencers as trusted media channels, not one-off tactics
The Reputation You Can’t Control – How AI, peer signals and review platforms shape your brand before you’re even in the room
The Leadership Barriers – How to guide your team through discomfort with modern visibility systems (AI, influencers, decentralization)
Session 2: The Distributed Brand
A 3-hour interactive workshop for leadership teams.
The Distributed Brand shows how visibility, trust and influence move across channels you don’t control—from AI to influencers to communities.
You’ll leave with a framework for leading through this shift and aligning your team to win in a decentralized era.
Booking & Inquiries
Book Alex Varricchio, Founder at AIEO, for a keynote, breakout, or workshop. If you’re looking for something custom, let’s talk.
