The Shift That Already Happened
For decades, people searched the internet.
They typed keywords, skimmed blue links and pieced together answers themselves.
Today, something different is happening.
People ask tools like ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews, and they trust the synthesized answer they receive.
100M+ people use ChatGPT daily
AI answers are replacing clicks
Yet fewer than 10% of companies have any strategy to appear inside these AI-generated answers.
AiEO is how we fix that.
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What Is AiEO?
AiEO stands for AI Engine Optimization, the practice of making your organization visible inside AI-generated answers.
Instead of optimizing for traditional search rankings, AiEO strengthens the clarity signals AI systems rely on to understand, trust and recommend your brand.
AiEO works through five products that mirror how modern AI forms and reinforces knowledge:
AiEO Audit – See how AI currently interprets your brand.
AiEO Optimize – Restructure your key content into AI-ready clarity formats.
AiEO Engine – Produce and distribute the structured answers AI learns from.
AiEO Signal – Build the external trust signals AI uses to validate your identity.
AiEO Rank – Track your AI visibility across prompts, tools and competitors.
This isn’t about chasing search rankings.
It’s about becoming the answer.
How AI Search Works
The internet has shifted from pages to patterns.
People no longer browse lists of links, they receive a single synthesized answer built from the signals AI trusts most.
Here’s why most brands are invisible inside those answers, and how AiEO changes that.
How the AiEO System Works
AI tools don’t search the web like people do, they form patterns.
The AiEO System mirrors that behaviour through four motions that build and reinforce your AI visibility over time.
The Four Motions of AI Visibility
Produce
Define and generate the clarity signals AI needs, structured answers, summaries, FAQs, and the language of your identity.
Recirculate
Reinforce your identity as AI models evolve. Monitor answers, close gaps and keep your clarity signals fresh and consistent over time.
Amplify
Deploy those clarity signals across trusted public surfaces where AI finds, cites and evaluates information.
Diversify
Expand your presence across directories, forums, and external signals that strengthen and validate your identity across the wider information graph.
Produce
Define and generate the clarity signals AI needs, structured answers, summaries, FAQs, and the language of your identity.
Amplify
Deploy those clarity signals across trusted public surfaces where AI finds, cites and evaluates information.
Diversify
Expand your presence across directories, forums, and external signals that strengthen and validate your identity across the wider information graph.
Recirculate
Reinforce your identity as AI models evolve. Monitor answers, close gaps and keep your clarity signals fresh and consistent over time.
Built by the Team Behind UpHouse
A nationally recognized, Certified B Corp marketing agency trusted by private companies, government agencies and values-led brands.
We’ve led campaigns that shift perception, triple memberships and unlock major funding—all while making in-house teams stronger and more visible.
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Packages That Fit You
Start with the Core Engine. Add Human Support for extra lift.
Core Engine Packages
Starter
Get your brand seeded in trusted AI surfaces. Establish a foundation for citations and recall.
Growth
Build and reinforce brand presence across AI tools. Stay visible where decisions happen.
Scale
Maximize your visibility across AI answers own your niche in AI-driven search.
Add-On Human Support
Directory Management
Distribute content across high-authority directories to boost AI visibility and credibility.
Forum Responses
Seed expert answers across Reddit, Quora and trusted public forums.
Prompt Seeding™
Seeds your brand where AI questions begin.
