E-Commerce
E-Commerce
How to Tell If Perplexity Mentions Your Products
June 22, 2026
If you are in e-commerce, you have likely wondered whether AI tools like Perplexity are mentioning your products, or if…
How to Tell If Perplexity Mentions Your Products
June 22, 2026
Why AI Overlooks Some E-Commerce Brands
June 19, 2026
How Buyers Evaluate Platforms Before a Demo
June 7, 2026
How Tech Brands Choose AI Visibility Partners
May 29, 2026
Question-Based Content for AI-Driven E-Commerce
May 23, 2026
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Professional Services
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How Clients Research Professional Service Firms With AI
Alex Varricchio
June 16, 2026
Clients now expect more than information alone. Whether they are evaluating a wealth advisor, insurance provider, accountant or other professional…
AI Visibility Strategies for Consulting Firms
Alex Varricchio
June 10, 2026
As AI-generated search results change how clients find and evaluate consulting firms, expectations for credible inclusion within answers are rising….
How Insurance Buyers Evaluate Providers Today
Alex Varricchio
June 4, 2026
Insurance buyers rarely start by contacting an agent or requesting a quote. Most research happens independently through websites, comparison platforms,…
Why AI Gives Generic Answers About Your Brand
Alex Varricchio
May 26, 2026
If you have asked an AI assistant about a brand, you may have noticed responses that sound bland and generic….
How Consulting Firms Get Cited in AI Search Results
Alex Varricchio
May 11, 2026
The way prospective clients identify and evaluate consulting expertise has changed. Platforms like ChatGPT, Gemini and Perplexity increasingly influence which…
The Essentials
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Your Website Traffic Isn’t What You Think It Is
AI may be driving more website traffic than your analytics reveal. Much of this activity is hidden within direct website traffic, making its impact easy to underestimate. Learn how to identify the signals of “dark AI traffic,” connect visibility gains to business results and measure AI’s true influence on your marketing.
How Google Business Profiles Influence AI Results
Most businesses treat Google Business Profile as a reliable source of truth for their core details. It organizes location, hours…
AI Answer Visibility: How to Track and Improve It
People now get answers directly from AI systems, not just search engines. Instead of browsing links, they rely on generated…