
Why We Built AiEO
AI tools have reshaped how people search. Answers come before links, and brand mentions happen before websites.
If your organization isn’t cited, it isn’t being seen. We built AiEO in response—to help brands correct outdated or incomplete answers and ensure they show up with relevance and trust.
AiEO exists to:
Help brands show up inside AI-generated results
Reinforce trust and relevance across search and AI platforms
Build structured visibility over time—not just generate more output
We didn’t build a content engine. We built a visibility system—for the next era of search.
AiEO stands for AI Engine Optimization—a structured, automated system that helps brands show up inside the tools that are changing how people find, learn and decide:
ChatGPT, Perplexity, Claude and Google’s AI Overviews.
It’s not about creating more content.
It’s about making sure what matters gets found—by real people, and by the systems they now trust.

Who Built It
AiEO was created by the team at UpHouse—a nationally recognized, Certified B Corp marketing agency built to make in-house teams stronger and more visible.
We’ve helped crown corporations, nonprofits, governments and values-led brands shift perception, build connection and show up with intention.
AiEO is the next step in that work—not just a way to express your brand, but a system to ensure it’s discoverable in the new internet.
Our Position on AI
We see AI as a tool—one that extends human creativity, not replaces it. AiEO is built to create signal, not noise—helping purposeful brands be seen in AI-driven spaces.