Professional Services

More
Staying Visible in AI Search for Professional Firms

Staying Visible in AI Search for Professional Firms

Alex Varricchio

March 2, 2026

Search increasingly delivers answers through AI-generated summaries rather than ranked lists of links. Recent analysis from Kellogg Insight notes that…

How Insurance Firms Appear in ChatGPT Answers

How Insurance Firms Appear in ChatGPT Answers

Alex Varricchio

February 28, 2026

Insurance buyers are spending less time navigating traditional search results and more time asking AI tools like ChatGPT for direct…

Generative Engine Optimization for CPA Firms

Generative Engine Optimization for CPA Firms

Alex Varricchio

February 27, 2026

CPA firms have historically relied on referrals, reputation and traditional SEO to drive growth. Those channels still matter. What has…

Who Helps Companies Fix ChatGPT Visibility Gaps?

Who Helps Companies Fix ChatGPT Visibility Gaps?

Alex Varricchio

February 26, 2026

Many organizations discover the same issue with AI visibility. When you ask ChatGPT or another leading AI assistant about your…

How to Track Your Firm’s Presence in AI Search

How to Track Your Firm’s Presence in AI Search

Alex Varricchio

February 23, 2026

AI-driven search is redefining how firms are discovered, evaluated and compared. As assistants such as ChatGPT, Gemini, Perplexity and Claude…

The Essentials

More
AiEO and TECHNATION Launch National Student Challenge to Examine How Generative AI Represents Canadian Organizations, Programs and Communities

AiEO and TECHNATION Launch National Student Challenge to Examine How Generative AI Represents Canadian Organizations, Programs and Communities

Alex Varricchio
February 17, 2026

Delivered through TECHNATION’s Career Ready Program, funded by the Government of Canada  AiEO, The AI Engine Optimization Agency, has partnered…

The Shift to AI Search: Why Your Company’s Visibility Now Lives Inside AI Answers

The Shift to AI Search: Why Your Company’s Visibility Now Lives Inside AI Answers

Alex Varricchio
December 19, 2025

People aren’t searching the way they used to. More and more, they’re turning to tools like ChatGPT, Gemini, Claude, Perplexity…

AiEO Launches to Help Organizations Stay Visible Inside AI Answers

AiEO Launches to Help Organizations Stay Visible Inside AI Answers

Alex Varricchio
November 26, 2025

As artificial intelligence reshapes how people search, AiEO has launched as one of the first agencies in North America built…