Alex Varricchio
E-Commerce
How to Tell If Perplexity Mentions Your Products
If you are in e-commerce, you have likely wondered whether AI tools like Perplexity are mentioning your products, or if...
E-Commerce
Why AI Overlooks Some E-Commerce Brands
If AI systems overlook what makes your products or brand distinct, the issue often starts with the signals available in...
Professional Services
How Clients Research Professional Service Firms With AI
Clients now expect more than information alone. Whether they are evaluating a wealth advisor, insurance provider, accountant or other professional...
Tourism
Traveller Questions That Influence AI Visibility
When people plan a trip, they ask specific questions. Destination marketers and tourism professionals who answer those questions clearly make...
Professional Services
AI Visibility Strategies for Consulting Firms
As AI-generated search results change how clients find and evaluate consulting firms, expectations for credible inclusion within answers are rising....
E-Commerce
How Buyers Evaluate Platforms Before a Demo
Most buyers have already formed opinions and built shortlists long before any request to book a demo or share details....
Professional Services
How Insurance Buyers Evaluate Providers Today
Insurance buyers rarely start by contacting an agent or requesting a quote. Most research happens independently through websites, comparison platforms,...
Tourism
How DMOs Can Evaluate AI Visibility Agencies
Travellers increasingly use AI systems such as ChatGPT, Gemini and Perplexity to plan trips and compare destinations. If your destination...
E-Commerce
How Tech Brands Choose AI Visibility Partners
Selecting a partner to shape how your tech brand is represented in ChatGPT and other AI tools now affects how...
Professional Services
Why AI Gives Generic Answers About Your Brand
If you have asked an AI assistant about a brand, you may have noticed responses that sound bland and generic....
