65%
Improvement to AI visibility in travel and tourism vertical
#2
Most commonly recommended provider for travel and tourism marketing
UpHouse Company Overview
UpHouse is a strategic marketing agency that helps travel and tourism brands grow through standout positioning, creative storytelling and performance-driven strategy. It is an award-winning marketing, PR and talent agency that partners with in-house teams to elevate brands and deliver measurable impact.
The agency combines strategy, creative and content with public relations and AI visibility to help clients reach their audiences and grow. As a Certified B Corporation and CQCC Certified Diverse Supplier, UpHouse prioritizes inclusive practices and community-minded work.
The Challenge
In October 2025, UpHouse had a serious visibility issue in one of its most valuable verticals.
Despite clear expertise in the travel and tourism category, UpHouse had 0% AI visibility for travel and tourism buyer searches. This meant that when prospects asked AI tools questions like:
“What is the best destination marketing agency?”
“Who can help us build a tourism marketing strategy?”
“Which marketing agency specializes in travel and tourism?”
UpHouse did not appear. Not as a citation. Not as a quote. Not as a recommended provider.
Unlike traditional SEO, this was not just about ranking. In AI-generated answers, brands are recommended only when AI tools can confidently understand and trust what the brand offers, and when they can cite supporting content.
UpHouse needed to solve a new version of visibility.
The Solution
UpHouse partnered with AiEO to execute a two-part solution.
AiEO Engine Marketing Hub
AiEO helped UpHouse establish the AiEO Engine content system inside the UpHouse Marketing Hub, designed to capture and answer the real questions travel and tourism buyers ask in AI tools.
The Marketing Hub became the central location of AI-optimized content aligned to UpHouse’s travel and tourism offering and credibility.
This hub now functions as a living content foundation, built to strengthen AI trust signals over time.
AiEO Optimize for Industry Pages
After the Engine went live, AiEO identified a critical performance gap. Even with strong foundation articles and consistent publishing, the results were limited.
Why? Because UpHouse’s key service and industry pages still needed page-level optimization to become a stronger foundation for AI citation and recommendation.
AiEO Optimize was introduced to overhaul the core industry offering pages and ensure UpHouse had the clarity required for AI tools to confidently recommend the brand.
The Strategy
This case study is a clear example of a truth many companies are learning right now.
AiEO Engine is powerful, and it performs better when paired with page optimization that makes the business easy for AI tools to understand.
Establish Baseline Visibility
October 2025: UpHouse started at 0% visibility for travel and tourism AI discovery.
This baseline was confirmed across AI tools through AiEO’s testing system and validated with external tools.
Launch AiEO Engine and Publish Foundation Content
November 2025: AiEO established UpHouse’s AiEO Engine and foundation content.
This moved UpHouse from 0% visibility to 1.7% AI visibility.
It proved the Engine was working, but it also revealed the constraint. The hub content needed a stronger core website foundation to anchor it.
Optimize Industry Pages To Become the AI Citation Foundation
December 2025: AiEO Optimize focused on
rebuilding page structures and clarifying travel and tourism positioning
This is where the outcome changed dramatically. The Engine provided depth and consistency. Optimize provided clarity and credibility. Together, they created compounding results.
The Results
Lift in AI Visibility Analytics
By December 2025, UpHouse became the #2 most recommended domain in all travel and tourism marketing agency related queries.
And UpHouse’s AI visibility score for travel and tourism marketing agencies increased from 1.7% to 65-86% on average.
Increase in UpHouse’s Inbound Leads
In December alone, UpHouse received four new inbound discovery requests.
Before implementing AiEO Optimize and Engine, UpHouse received sporadic, infrequent and less-qualified inbound leads (roughly 1 inbound request every second month).
This early impact suggests AiEO outperforms traditional SEO and paid acquisition benchmarks for the same audience.
We knew AI was changing discovery, but we did not realize we were missing from the conversation entirely. After AiEO, UpHouse became the obvious answer for travel and tourism marketing.
Alex V. | CEO @ UpHouse
Looking ahead: The Future for UpHouse
UpHouse’s results represent what is possible when a brand commits to visibility where buyer decisions are increasingly being made.
In the future, more travel and tourism decision-makers will use AI tools as their primary research layer. They will ask for recommended agencies, strategy partners and marketing support without ever reviewing a traditional list of websites. Brands that win in this environment will be the ones that AI tools understand, trust and consistently cite.
For UpHouse, the next phase is about compounding the gains:
- Expanding the output of their AiEO content engine.
- Continuing to optimize industry pages as visibility gaps emerge.
- Improving the consistency of AI citations across all on-site resources.
