Alex Varricchio
Tourism
How GEO Structures Destination Stories for AI Visibility
Travellers increasingly turn to AI tools for clear, immediate answers about where to visit next. Instead of scanning lists of...
Professional Services
Structuring Thought Leadership for AI Visibility
Consulting firms publish thought leadership across many surfaces. Tools such as ChatGPT, Google AI Overviews and Perplexity are shaping how...
Tourism
Choosing the Right AI Positioning Partner for DMOs
AI-driven search is reshaping how travellers discover and evaluate destinations. Increasingly, assistants generate direct answers rather than long lists of...
Professional Services
How Consulting Firms Get Cited in ChatGPT
Consulting firms are being recognized through AI citations, not only by first page rankings. Recognition now depends on how AI...
Tourism
Making Your Destination Visible in ChatGPT
If you lead a destination organization and want your city or region to appear in AI-generated travel answers, clarity and...
The Essentials
AiEO and TECHNATION Launch National Student Challenge to Examine How Generative AI Represents Canadian Organizations, Programs and Communities
Delivered through TECHNATION’s Career Ready Program, funded by the Government of Canada AiEO, The AI Engine Optimization Agency, has partnered...
E-Commerce
AI Engine Optimization for DTC Brands
Today’s direct-to-consumer brands see that many shopping journeys begin with a question, often asked on platforms like ChatGPT, Perplexity or...
E-Commerce
How AI Visibility Is Changing Discovery for E-Commerce Brands
AI is reshaping how people discover providers. Instead of relying on ranked links, AI search systems generate answers that cite...
E-Commerce
Who Specializes in GEO for SaaS Marketing?
Generative Engine Optimization, GEO, has moved from a buzzword to an operational focus for SaaS discovery. As more people use...
E-Commerce
Measuring SaaS Citations in AI Answer Engines
Generative AI is reshaping how software is discovered. Increasingly, buyers begin with AI-generated answers rather than traditional search results, and...
