Alex Varricchio
Tourism
How Tourism Boards Improve AI Visibility
Travel planning is moving from traditional search results to AI-generated answers. Travellers increasingly ask conversational tools for recommendations instead of...
Professional Services
How Accounting Firms Show Up in AI Answers
The way people discover accounting firms is changing. Prospective clients increasingly ask AI tools such as ChatGPT, Gemini and Claude...
Tourism
How Cultural Attractions Show Up in AI Search Results
AI systems now shape how people explore and discover cultural experiences online. Museums, festivals and cultural attractions benefit when their...
E-Commerce
GEO Visibility Tracking for SaaS Brands
SaaS buyers have changed the way they search and assess software. Rankings on Google are no longer the only signal....
Tourism
How We Expand AI Visibility for Regional Destinations
Regional destinations often report limited recognition in AI tools, sometimes finding that ChatGPT barely acknowledges them. Many travellers and investors...
E-Commerce
How We Structure E-Commerce Visibility for ChatGPT
E-commerce is changing quickly. Focusing only on search position no longer reflects how people find products. Product information that is...
Professional Services
Staying Visible in AI Search for Professional Firms
Search increasingly delivers answers through AI-generated summaries rather than ranked lists of links. Recent analysis from Kellogg Insight notes that...
Tourism
How Destinations Maintain AI Visibility Across Seasons
Keeping your destination visible in AI-generated travel answers is no longer a seasonal campaign. It is an ongoing effort that...
Professional Services
How Insurance Firms Appear in ChatGPT Answers
Insurance buyers are spending less time navigating traditional search results and more time asking AI tools like ChatGPT for direct...
Professional Services
Generative Engine Optimization for CPA Firms
CPA firms have historically relied on referrals, reputation and traditional SEO to drive growth. Those channels still matter. What has...
